IDW GENERAL MARKETING
ABOUT THE PROJECT
As a full-time graphic designer for IDW Publishing much of my day to day work consists of maintaing our online presence. This is through ads, marketing promotions and many other simple graphics that need to be made on the fly. From facebook headers to iTunes promotions I’ve done it all. I always try and focus on the main goal of whatever I’m working on and try to make that shine through without cluttering the space up. It is always a good exercise to push myself to make more and more creative advertising.
San Diego Comic Con is one of the biggest events a comic book publishing company can announce their new projects at. For the 2014 convention I was asked to make and oversee four animated comic book trailers. The goal was for each to be about 90 seconds long and make people excited for the new stories that were going to be told. We unveiled four new titles with accompanying trailers.