IDW SAN DIEGO COMIC CON 2015
ABOUT THE PROJECT
San Diego Comic Con is a very busy time for a comic book company and the amount of graphics and marketing material I made was a little insane. However, one of the projects I am most proud of is the IDW Publishing 2014 San Diego Comic Con Exclusives catalogue. I came up with the idea of the project, presented it and was responsible for its full creation. I gathered all of the information and helped finalize the list of items that were going to be on sale exclusively at the convention. The catalogue was released digitally a week before pre-order sales opened up on our website. 2014 was the first year that IDW had done this kind of marketing before the con and it led to increased pre-order sales by people who would be attending. It was also the most concise way to allow for attendees to see what would be a convention-exclusive and exactly how much everything would cost. Overall it was one of our most effective marketing strategies for San Diego Comic Con and the company has decided that it will be a re-occurring project every year for the bigger conventions we attend.